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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate occasion saw choose fans brave the minus six chills of the Glaswegian winter to have fun the UK’s electronic music scene in warehouse art house SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all carried out high vitality sets to a packed out viewers, as well as being broadcast dwell by way of NTS.
After the event we caught up with singer, songwriter and producer Elliott Energy to speak about his dwell performance, his ties to the model and why it’s important to host events like this all through the UK.
How did the chance to carry out at Stone Island Presents come up
The chance to perform at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of inventive studio &SON saw me play dwell right at first of the year. They thought that I’d be a very good match for Stone Island.
We’ve noticed you seem to be just a little elusive in relation to online social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m just not good at the entire superstar thing. I’m not anti-celeb, I just don’t have the time between music and my other two jobs to spend all day on social media. Additionally there is an entire world outdoors of the web. It’s essential to take online relationships into reality. This numbers sport that lots of people seem to be enjoying isn’t actual and it often doesn’t correlate with gross sales/push of product (music, fashion etc).
Do you suppose being given this opportunity will allow you to to gain actual life exposure by stay reveals
Since March 2016 I’ve had no label, no manager, no writer, no press person and no dwell agent. So dwell reveals are fairly skinny on the ground for me, I’ve played live eight times ever. Six of those eight in 2016, four of the eight outside of the country. I’ve been paid for each single present. There are artists that are in main offers that have played every main festival over the last two years and not been paid once. I’m not anti-main label, however at the identical time no firm has/will ever exploit me. The point is ‘to know your worth’ and in case your product is good it can stand up and other people will finally come spherical, so sure the few reside bits stone island swim shorts metal I’ve completed assist. The much less is more strategy seems to be working a bit bit for me. I’m tired of hearing “but it will likely be great exposure” each time any previous free-no budget opportunity is thrown at me, unless it’s for a very good Stone Island Sale trigger. You don’t rise up and go to work for free, so why ought to I
The first occasion was held in your hometown of London final year. Do you think it’s vital for manufacturers comparable to Stone Island to maneuver away from the capital and expose other cities across the UK to residence grown talent
It’s so essential for brands and firms to look additional afield than just London. Manchester, Bristol, Liverpool are only a few of many cities in the U.Okay. Which have such a wealthy music historical past and vibrant music scenes that Stone Island can tap into.
How do you think your music relates to the model and its wearers
Stone Island is about performance, innovation and particulars. My method to music is identical, I’m obsessed with the details and finish. Stone Island is a staple for a lot of stone island swim shorts metal and it’s wearers don’t have to shout out about it, if you realize you know. Identical because the individuals who like Elliott Power… if you realize you recognize.
We’ve observed you started to work throughout different music and style-based mostly projects including The Salvages and modelling for Goodhood. Have you ever at all times had an curiosity in merging the two, and if so where do you think this stems from
No fashionable musician can solely exist off simply music alone possibly with the exception of Adele or Taylor Swift. It’s important to be multifaceted now and enterprise down other avenues. I’m from a visible background and have at all times been all in favour of clothing. To be sincere I’m probably losing my time with music, I ought to in all probability attempt to get an art director job at Saatchi & Saatchi or one thing. I think I first became fascinated about clothing through the early street put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive trend and womenswear came through my girlfriend. I like going between worlds and can continue to do so.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless quality to me and it also holds significance because as an organization it understands that to be able to know the place you are going, it’s important to know the place you’re from. They obtain this by digging from a rich archive and playing by their very own guidelines, these are things that I additionally strive to use to my very own initiatives.
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