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Behind The Brand

Garment-Dyed Cotton Tracksuit In BlackMr Carlo Rivetti, the CEO and artistic director of Stone Island, is not exaggerating when he says that the philosophy of his model is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Firm, it has created greater than 40,000 different garments. The primary Stone Island jackets had been reduce from extraordinarily durable truck tarpaulin that had been washed for hours with pumice stones with the intention to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s trade-leading analysis and development, which has seen the introduction of distinctive materials and fabrications including the Ice Jacket, which adjustments colour in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is reduce from one hundred% stainless steel bonded to a fabric base; stone island outlet us the NOC 1 rubber hood that’s made in a vacuum mould; and jackets incorporating Kevlar, a fabric more commonly found in physique armour.

Experimentation shouldn’t be the only pillar of Stone Island, although. Every garment that the agency produces can be extremely useful, when it comes to reduce, efficiency and particulars. The research of military uniforms and workwear is integral to the design course of, explaining parts such as the numerous utility pockets discovered on the outerwear. Specialised excessive-temperature, excessive-pressure dyeing strategies allow the corporate to produce pieces in vibrant colours not usually related to technical performance fabrics, while the modish Italian fashion which infuses the collection hardly needs explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Shop Boys are all fans of Stone Island, and the brand enjoys a cult following nearly unprecedented in menswear. Watch the video above to seek out out extra.

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