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Stone Island Brand Guide

Reflective Print Cotton T-Shirt in Black 2015The Stone Island brand title has many alternative connotations for many different individuals; for some, it’s inextricably linked with soccer culture, specifically the informal motion — either in a positive or a unfavorable sense; for others, it has develop into related to the grime music scene, and has extended its attain beyond the terraces and onto the streets. But initially, that iconic Compass badge on your sleeve is a symbol of quality, innovation and elegance — the rules on which the model as we understand it was founded back in 1982.

Stone Island Spring/Summer time 1983 Catalogue
Stone Island owner Carlo Rivetti is from a household with lengthy ties to the clothes business. By the 1980s, though, he had grown restless inside the world of formalwear, and sought to diversify into one thing he discovered extra interesting: sportswear. He and his sister established a firm — the creatively-named Sportswear Firm — and scoured Italy in search of firms that shared their imaginative and prescient for innovative informal clothing, the place they discovered (and promptly acquired) CP Firm. Stone Island itself, nevertheless, was conceived nearly by accident: Massimo Osti — founder and designer for CP Company, and household title for those within the learn about technical sportswear — had conceived a brand new fabric dubbed Tela Stella, a heavyweight, oilskin-like materials impregnated with different pigments on both aspect, and was determined to make one thing out of it. He couldn’t discover a approach to make it fit inside CP Company’s collection, nonetheless, and so determined to craft a small assortment of just seven jackets. In conserving with the navy and nautical inspiration behind the Tela Stella fabric, he selected a compass because the brand for his new diffusion line: Stone Island was born.

From the Terraces to the Streets: Stone Island and Streetwear
Shifting forward from this inauspicious start, Osti pushed forward with fabric innovation, endlessly researching new textiles and ways to implement them, coming up with typically outlandish, off the wall fabrics that no-one else had even thought of: heat-reactive weaves; nylon fabric laminated with a whole bunch of glass beads to vary the colour in several angles; earth-dyed, acid-corroded canvas. This over-the-high approach, along with the masculine, military styling of the brand’s choices was a big part of ‘Stoney’s’ enchantment to the soccer informal crowd: followers travelling abroad for away and worldwide games have been all the time on the lookout for brand spanking new and exciting garments to carry home and showcase. Stone Island, with the one-off and unique nature of quite a lot of Osti’s fabrics, fit completely into this tradition of 1-upmanship, and the brand’s recognition was cemented from then on.

Due to this affiliation with the hyper-masculine world of football casuals, the brand’s enduring legacy has been as an emblem of manliness. In more moderen years, it has been adopted by internal-city children in the UK as a status image, and in flip grew to become associated with the grime music scene. Buoyed up by excessive-profile collaborations with streetwear giants Supreme and Nike, the brand’s enchantment has diversified past connoisseurs and collectors, significantly throughout the Atlantic. City music superstars like Drake, The Weeknd and Travis Scott have all embraced the ‘Stoney’ look of late, skyrocketing curiosity in a model that was beforehand alien to those not residing in Europe, and launching its appeal to a whole new technology of streetwear followers.

Continuing Innovation: Stone Island Fabrics
Today, removed from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a crew of designers to better embrace its newfound worldwide recognition and the diversity of its fanbase, stating “It [is] necessary to be multicultural so as to be truly contemporary … I felt that in this period it is this doable to face all elements of a world only with a number of minds and several visions.”

Stone Island Nylon Steel
This ethos has lead to the continuation of the innovation and analysis that Massimo Osti began all those years in the past, and Stone Island holds its status for utilizing unusual and technologically-advanced fabrics and finishes. Some recent examples:

David-TC: Japanese polyester/polyamide fabric with star-shaped thread cores is dyed under excessive strain and temperatures (130C), drastically altering the composition and handle of the fabric, creating a feeling that is both luxurious and technical. During the method, weatherproof therapies are impregnated into the fabric, further enhancing its sensible function.
Nylon Metal: We’ve written about this one earlier than: nylon fibres with an irregular construction are woven as gray weft and white, ready to dye warp threads, and undergo an elaborate double-dyeing process to supply a fabric that has an iridescent sheen in several lighting situations. This will produce a delicate three-dimensional impact, or be used with vivid, contrasting colours to offer some fairly wild results.
Tank Shield: Crafted stone island mesh reflective hooded down jacket from matte polyester fabric, the whole jacket is first assembled and then internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a close to-seamless look.

That is only a tiny fraction of the scope of the brand’s imaginative and prescient: the brand’s own historical archive consists of over 7000 items, while their research archive is larger nonetheless, at over forty,000 gadgets of vintage sportswear and militaria.

Aside from the excessive-end fabrics and building, perhaps crucial ingredient of a Stone Island product is the removable badge, normally discovered on the left aspect of the garment, with the Marina collection breaking the mould and never that includes the badge at all, as a substitute choosing bold textual content printing. There are a variety of various variations of the badge which denote completely different features of the brand. The usual, mostly recognised badge is the yellow and inexperienced compass rose badge (above left). Despite switching from a green border to a black one, the basic badge has remained unchanged for the reason that brand’s inception, and is a tribute to both the military inspiration of the brand and the sense of adventure and exploration driving Osti’s analysis.

There are various monochromatic badges (above stone island mesh reflective hooded down jacket centre) that were initially used for what the model dubbed Ghost Items: with fully tonal designs in a wide range of colours, including black, crimson and white, they had been conceived as a form of modern camouflage, permitting the wearer to mix in whereas still maintaining the unmistakeable Stone Island aesthetic. Extra just lately, the tonal black badge has been used to indicate pieces from the Shadow Mission diffusion line: combining Stone Island’s technical fabric experience with directional, futuristic designs from ACRONYM’s Errolson Flynn.

The White Compass badge (above right) is seen on limited edition items, often generally known as ‘Champagne Pieces’ due to the color of the badge. These jackets typically use even more progressive fabrics and development that may solely be created in small portions, and are often at a better price level to the normal line, because of the restricted nature of their manufacturing. After all, the flipside of this limited aspect is that the pieces grow to be collectors objects in years to come back, holding their value for a lot longer than others, if not growing it.

Celebrities Wearing Stone Island
Drake with Stone Island owner Carlo Rivetti

The Weeknd in Supreme x Stone Island
As mentioned above, Stone Island has been noticed on increasingly more celebrities not too long ago. One of the more high-profile representatives of the brand has been music superstar Drake, who appears to wear the model virtually solely lately, even going so far as to have custom items made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was lately spotted wearing items from the Supreme x Stone Island collaboration (for further streetwear kudos), in addition to rap mainstays Kanye West and Travis Scott.

Jason Statham in Stone Island
Back over in Blighty, grime artists are often noticed sporting the Compass, including Tinie Tempah and Skepta, whereas Hollywood hardman Jason Statham is another of the brand’s high profile fans.

Stone Island Headquarters Tour Video
In this distinctive video, Carlo Rivetti opens the door to the Stone Island empire and permits the public a sneak peek at the analysis and experimentation that goes on behind the scenes. It presents a fascinating look into how the brand operates behind closed doors.