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Stone Island Brand Information

The Stone Island brand title has many various connotations for many different people; for some, it’s inextricably linked with soccer culture, specifically the informal movement — both in a positive or a adverse sense; for others, it has become related to the grime music scene, and has extended its reach past the terraces and onto the streets. However at the beginning, that iconic Compass badge on your sleeve is an emblem of high quality, innovation and elegance — the principles on which the model as we realize it was founded back in 1982.

Stone Island Spring/Summer time 1983 Catalogue
Stone Island owner Carlo Rivetti is from a family with lengthy ties to the clothing industry. By the 1980s, although, he had grown restless throughout the world of formalwear, and sought to diversify into one thing he discovered extra appealing: sportswear. He and his sister established a agency — the creatively-named Sportswear Firm — and scoured Italy on the lookout for companies that shared their vision for innovative informal clothes, where they found (and promptly acquired) CP Firm. Stone Island itself, nevertheless, was conceived almost by accident: Massimo Osti — founder and designer for CP Firm, and household title for those within the know about technical sportswear — had conceived a new fabric dubbed Tela Stella, a heavyweight, oilskin-like materials impregnated with totally different pigments on either facet, and was decided to make one thing out of it. He couldn’t discover a approach to make it fit within CP Company’s collection, nevertheless, and so decided to craft a small assortment of simply seven jackets. In holding with the military and nautical inspiration behind the Tela Stella fabric, he chose a compass as the logo for his new diffusion line: Stone Island was born.

From the Terraces to the Streets: Stone Island and Streetwear
Transferring forward from this inauspicious start, Osti pushed forward with fabric innovation, endlessly researching new textiles and methods to implement them, coming up with often outlandish, off the wall fabrics that no-one else had even thought of: heat-reactive weaves; nylon fabric laminated with lots of of glass beads to change the colour in numerous angles; earth-dyed, acid-corroded canvas. This over-the-top strategy, together with the masculine, army styling of the brand’s offerings was a big a part of ‘Stoney’s’ attraction to the soccer casual crowd: followers travelling abroad for away and worldwide games have been at all times on the lookout for new and exciting garments to convey house and show off. Stone stone island mens jumper sale Island, with the one-off and distinctive nature of lots of Osti’s fabrics, fit completely into this culture of one-upmanship, and the brand’s recognition was cemented from then on.

Because of this association with the hyper-masculine world of soccer casuals, the brand’s enduring legacy has been as a symbol of manliness. In more recent years, it has been adopted by inner-metropolis youngsters in the UK as a status symbol, and in turn became related to the grime music scene. Buoyed up by high-profile collaborations with streetwear giants Supreme and Nike, the brand’s appeal has diversified past stone island mens jumper sale connoisseurs and collectors, significantly throughout the Atlantic. Urban music superstars like Drake, The Weeknd and Travis Scott have all embraced the ‘Stoney’ look of late, skyrocketing interest in a brand that was beforehand alien to these not dwelling in Europe, and launching its attraction to a whole new generation of streetwear followers.

Persevering with Innovation: Stone Island Fabrics
Lately, far from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a workforce of designers to higher embrace its newfound worldwide popularity and the diversity of its fanbase, stating “It [is] necessary to be multicultural with the intention to be actually contemporary … I felt that in this period it is this potential to face all points of a world only with several minds and several visions.”

Stone Island Nylon Metal
This ethos has result in the continuation of the innovation and analysis that Massimo Osti started all those years ago, and Stone Island holds its reputation for utilizing unusual and technologically-superior fabrics and finishes. Some current examples:

David-TC: Japanese polyester/polyamide fabric with star-formed thread cores is dyed beneath excessive stress and temperatures (130C), drastically altering the composition and handle of the fabric, creating a feeling that is each luxurious and technical. During the method, weatherproof therapies are impregnated into the fabric, additional enhancing its Stone Island Sale practical operate.
Nylon Steel: We’ve written about this one earlier than: nylon fibres with an irregular structure are woven as grey weft and white, ready to dye warp threads, and bear an elaborate double-dyeing process to supply a fabric that has an iridescent sheen in numerous lighting circumstances. This may produce a subtle three-dimensional impact, or be used with shiny, contrasting colours to provide some pretty wild results.
Tank Shield: Crafted from matte polyester fabric, the entire jacket is first assembled and then internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a close to-seamless look.

That is only a tiny fraction of the scope of the brand’s vision: the brand’s personal historic archive consists of over 7000 items, while their research archive is bigger nonetheless, at over forty,000 gadgets of vintage sportswear and militaria.

Stone Island Badges
Other than the high-finish fabrics and development, maybe an important element of a Stone Island product is the removable badge, normally discovered on the left facet of the garment, with the Marina assortment breaking the mould and not featuring the badge in any respect, as a substitute choosing bold textual content printing. There are a variety of different variations of the badge which denote completely different facets of the model. The usual, mostly recognised badge is the yellow and green compass rose badge (above left). Regardless of switching from a green border to a black one, the traditional badge has remained unchanged because the brand’s inception, and is a tribute to each the navy inspiration of the model and the sense of journey and exploration driving Osti’s analysis.

There are numerous monochromatic badges (above centre) that had been originally used for what the model dubbed Ghost Items: with absolutely tonal designs in a wide range of colours, together with black, pink and white, they had been conceived as a type of trendy camouflage, allowing the wearer to blend in whereas nonetheless retaining the unmistakeable Stone Island aesthetic. More recently, the tonal black badge has been used to denote items from the Shadow Venture diffusion line: combining Stone Island’s technical fabric expertise with directional, futuristic designs from ACRONYM’s Errolson Flynn.

The White Compass badge (above right) is seen on restricted edition items, typically known as ‘Champagne Pieces’ due to the colour of the badge. These jackets often use much more revolutionary fabrics and development that may only be created in small quantities, and are sometimes at a higher worth level to the conventional line, due to the limited nature of their production. In fact, the flipside of this restricted facet is that the pieces become collectors gadgets in years to come back, holding their value for lots longer than others, if not rising it.

Celebrities Sporting Stone Island
Drake with Stone Island proprietor Carlo Rivetti

The Weeknd in Supreme x Stone Island
As talked about above, Stone Island has been noticed on more and more celebrities just lately. One of the more high-profile representatives of the brand has been music superstar Drake, who seems to wear the model virtually completely as of late, even going as far as to have custom items made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was lately noticed wearing items from the Supreme x Stone Island collaboration (for extra streetwear kudos), in addition to rap mainstays Kanye West and Travis Scott.

Jason Statham in Stone Island
Back over in Blighty, grime artists are often spotted sporting the Compass, together with Tinie Tempah and Skepta, whereas Hollywood hardman Jason Statham is another of the brand’s high profile followers.

Stone Island Headquarters Tour Video
In this distinctive video, Carlo Rivetti opens the door to the Stone Island empire and permits the public a sneak peek at the analysis and experimentation that goes on behind the scenes. It offers a fascinating look into how the brand operates behind closed doors.