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Hooligans To Hip-Hop: How Drake Helped The Stone Island Brand Conquer America

The standard hip-hop wardrobe hasn’t modified much over the years. Whereas FUBU and Phat Farm could have pale into irrelevance, most elements have largely stayed the identical, to the purpose that even your grandma might probably reel off a listing of things that an archetypical rapper wears. Not among them: obscure Italian yachting labels like Stone Island. No one would title-examine that one, actually, because that’s simply not what rappers wear. Or at least it wasn’t until not too long ago. However then, in the summer season of 2015, pictures of Drake wearing Stone Island at Wimbledon, not to say various different places, flashed throughout world media. His repeated endorsements of the brand, which he’d been carrying since 2010, inspired stone island junior jumper age 12 a wave of imitators who have helped proliferate Stone Island throughout the hip-hop scene and contributed to its quickly growing profile in the U.S.which is just one of many locations where this storied but area of interest label is experiencing a surge in cultural relevance. It was even at the centre of a ridiculous Instagram beef between A$AP Nast, one of many lesser-recognized members of A$AP Rocky’s crew, and fellow rapper Travis Scott, one other Stone Island aficionado. Nast accused Scott of aping his fashion and staked a claim to being the first to import it into hip-hop fashion—which isn’t true, however the row illustrates the cultish devotion stone island junior jumper age 12 the brand conjures up. Read extra at Bleacher Report.