Stone Island – Fashion Brand
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Stone Island was created in 1982. At the time, the firm was called C.P. Firm, as was the model it produced. C.P. Company was thought of the forefather of all Italian casual wear brands. Its “subtitle” was ‘Ideas from Massimo Osti’ and Massimo, a graphic designer and mental from Bologna invented it. Within the mid Seventies, he was stone island jas zomer the primary to get keen on army surplus garments, to know the significance of the big cultural wealth to be present in vintage markets in Italy, a territory that through the ages had seen so many historical and trendy armies pass by. Massimo was the first to review the useful traits of these garments, cataloguing shapes, pockets, fastenings, garment equipment and learning the worn looks and pale colours which might be so stuffed with historic flavour. To be able to reproduce them, in Ravarino, in the province of Modena, he perfected a classy garment dyeing laboratory and experimental print works. He began research into materials and weaves, mixing them, coating them and remodeling them by dyeing the finished garments.
Sooner or later a special material arrived: a heavy lorry tarpaulin. It was purple on one aspect and blue on the other. What might be completed with that In order to rework it into an merchandise of clothing, it was put right into a washing machine with water and pumice stone and washed, for hours, in order to soften its structure, subduing it.
The primary prototype had an unbelievable feel, but it seemed completely exterior of C.P. Company’s vocabulary. It didn’t belong to the label.
As a result, a call was made to create seven jackets in that distinctive fabric, referred to as “Tela Stella”, and to offer the collection a name: Stone Island.
In 1983 Massimo decided to commit himself totally to the artistic side of the business and collectively together with his companions, decided that so as to present to the corporate structure and resources, it can be good to affix forces with a big firm. GFT, Gruppo Finanziario Tessile from Turin, purchased out Osti’s shares.
In the meantime, the collection was evolving, expanding to include additional components: jumpers, trousers, t-shirts and shirts; every one very special. Further lines of analysis have been embarked upon, into fabrics, therapies and coatings. It was in ’85 that “Raso Gommato” was launched, a cotton satin of military origin, with an inner or outer polyurethane coating.
“Alu C”, a cotton satin with an outer silver coating was offered in ´86. These have been the years of the boom. More than a vogue, Stone Island grew to become a mania. Younger folks in Italy felt that Stone Island supplied them with assertive garments that helped them to express their personalities.
In ’93, Carlo Rivetti and his sister Cristina left GFT to commit themselves totally to the agency in Ravarino, which they renamed Sportswear Company. There was a need for a Milanese branch and in 1994 the primary showroom was opened, protecting 500 sq. metres in By way of Bramante.
1996 was an important 12 months. The association with Massimo Osti came to an finish as he had opened Massimo Osti Manufacturing some seasons earlier with several partners.
Carlo Rivetti entrusted Stone Island to Paul Harvey, an Englishman of genius, who took up the challenge to succeed Osti so as to guide Stone Island in direction of the next millennium. This gamble turned out to be a real winner. Paul developed the vary and reworked the supplies, then he went a step additional: Driving research, he investigated materials that had been fully outdoors of the clothes discipline and studied extraordinarily innovative development and technical solutions.
In 1999, the coordinated image for the Stone Island flagship shops was tremendous tuned and launched. In September, the Milan store was opened at 12 Corso Venezia and in December in London, at forty six Beak Road, in the center of Soho.
In 2000, at 54 Through Savona, in the guts of Zona Tortona, the agency had bought the previous canteen of the Acciaierie Riva Calzoni steelworks and transformed it into Stone Island’s new Milanese branch. It was meant to be not only Stone Island’s showroom, but additionally a 2000 sq. meter exhibition area, to house displays, design and photographic exhibitions and live shows. The house was inaugurated in June 2002.
In October 2005, at seventy three/seventy five By way of del Babuino, the Rome flagship store was opened.
Research led to the creation of “Prismatic Silk”, which owing to its shiny grainy coating, bestowed garments with extraordinary colours and results. In October 2006, the Verona store was inaugurated too, at 35 Corso Porta Borsari, only a few steps from Piazza delle Erbe.
In April 2008, digital purchasing kicked off because the Stone Island Online Store was launched; in October, the second London retailer was opened in the center of Covent Garden at 34 Shelton Road and, a retailer was inaugurated in Seoul at 650-20 Gang-nam Sin-sa. In December 2009, on the other hand, the Munich Stone Island showroom was opened, designed to observe and promote the model on the German market.
In 2008, Paul Harvey left Stone Island and the style world to commit himself to noble causes and Carlo Rivetti took over the art route. He got here to imagine that the time for having just one designer leading Stone Island was over and created a multicultural team to raised interpret the brand’s identity. The ‘Hand Painted Camouflage’ garments have been created, that are dyed, faded and then hand painted with camouflage results.
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