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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all carried out excessive power sets to a packed out audience, as well as being broadcast reside via NTS.
After the event we caught up with singer, songwriter and producer Elliott Power to talk about his live efficiency, his ties to the model and why it’s important to host events like this throughout the UK.
How did the opportunity to perform at Stone Island Presents arise
The chance to perform at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of creative studio &SON saw me play reside right in the beginning of the year. They thought that I’d be an excellent fit for Stone Island.
We’ve seen you seem to be just a little elusive relating to online social media. Is there any reasoning behind this
I’m not deliberately elusive on social media, I’m just not good at the whole superstar thing. I’m not anti-celebrity, I just don’t have the time between music and my different two jobs to spend all day on social media. Additionally there’s a whole world outside of the web. It’s important to take online relationships into reality. This numbers game that a lot of people seem to be playing isn’t real and it usually doesn’t correlate with gross sales/push of product (music, vogue and so on).
Do you think being given this opportunity will enable you to to achieve real life exposure through reside exhibits
Since March 2016 I’ve had no label, no supervisor, no publisher, no press individual and no live agent. So reside reveals are fairly thin on the ground for me, I’ve performed live eight instances ever. Six of those eight in 2016, four of the eight outside of the nation. I’ve been paid for each single show. There are artists which can be in major offers which have played each major festival over the last two years and never been paid as soon as. I’m not anti-major label, however at the same time no firm has/will ever exploit me. The point is ‘to know your worth’ and if your product is sweet it’s going to stand up and other people will ultimately come round, so yes the few live bits I’ve completed help. The much less is extra method seems to be working a little bit for me. I’m uninterested in listening to “but it is going to be great exposure” every time any old free-no budget alternative is thrown at me, unless it’s for a great cause. You don’t rise up and go to work free of charge, so why should I
The primary occasion was held in your hometown of London final 12 months. Do you assume it’s essential for manufacturers similar to Stone Island to move away from the capital and expose other cities around the UK to residence grown expertise
It’s so vital for manufacturers and corporations to look further afield than just London. Manchester, Bristol, Liverpool are only a few of many cities within the U.K. Which have such a rich music historical past and vibrant music scenes that Stone Island can tap into.
How do you assume your music pertains to the model and its wearers
Stone Island is about performance, innovation and details. My approach to music is the same, I’m obsessive about the details and end. Stone Island is a staple for many and it’s wearers don’t have to shout out about it, if you know you realize. Similar as the people who like Elliott Power… if you already know you understand.
We’ve seen you started to work throughout other music and fashion-based tasks together with The Salvages and modelling for Goodhood. Have you ever all the time had an interest in merging the two, and if so the place do you assume this stems from
No modern musician can solely exist off simply music alone perhaps with the exception of Adele or Taylor Swift. You need to be multifaceted now and enterprise down different avenues. I’m from a visual background and have all the time been enthusiastic about clothes. To be trustworthy I’m most likely wasting my time with music, I should probably try to get an artwork director job at Saatchi & Saatchi or one thing. I think I first grew to become excited by clothing by means of the early street put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high fashion and womenswear got here by means of my girlfriend. I like going between worlds and will proceed to take action.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless high quality to me and it also holds significance because as an organization it understands that so as to know the place you are going, it’s a must to know the place you’re from. They achieve this by digging from a rich archive and enjoying by their very own guidelines, these are issues that I additionally attempt to apply stone island beanie hat navy to my own projects.
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