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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event noticed select fans brave the minus six chills of the Glaswegian winter to have fun the UK’s digital music scene in warehouse artwork area SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all carried out stone island amazon excessive power sets to a packed out audience, in addition to being broadcast reside via NTS.
After the event we caught up with singer, songwriter and producer Elliott Energy to talk about his dwell efficiency, his ties to the model and why it’s important to host events like this throughout the UK.
How did the opportunity to perform at Stone Island Presents come up
The chance to perform at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of creative studio &SON saw me play reside proper firstly of the year. If you cherished this post and you would like to obtain more information with regards to Footwear kindly go to our own web page. They thought that I’d be a good match for Stone Island.
We’ve observed you seem to be just a little elusive in the case of online social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m just not good at the whole celebrity factor. I’m not anti-movie star, I just don’t have the time between music and my different two jobs to spend all day on social media. Additionally there is an entire world exterior of the web. It’s essential to take on-line relationships into actuality. This numbers game that a lot of people seem to be enjoying isn’t real and it usually doesn’t correlate with sales/push of product (music, fashion and so on).
Do you assume being given this opportunity will help you to realize actual life exposure by live reveals
Since March 2016 I’ve had no label, no manager, no publisher, no press particular person and no dwell agent. So live exhibits are fairly thin on the bottom for me, I’ve performed live eight occasions ever. Six of these eight in 2016, four of the eight outside of the nation. I’ve been paid for each single show. There are artists that are in major offers that have played every major festival over the last two years and not been paid as soon as. I’m not anti-main label, however at the same time no company has/will ever exploit me. The point is ‘to know your worth’ and if your product is good it’s going to stand up and other people will finally come round, so sure the few dwell bits I’ve achieved assist. The much less is more method seems to be working just a little bit for me. I’m uninterested in listening to “but it is going to be great exposure” every time any previous free-no funds opportunity is thrown at me, until it’s for a superb cause. You don’t rise up and go to work without cost, so why should I
The primary event was held in your hometown of London last year. Do you think it’s essential for brands similar to Stone Island to move away from the capital and expose other cities around the UK to dwelling grown expertise
It’s so vital for manufacturers and corporations to look further afield than simply London. Manchester, Bristol, Liverpool are just a few of many cities within the U.Ok. Which have such a rich music history and vibrant music scenes that Stone Island can tap into.
How do you think your music relates to the model and its wearers
Stone Island is about performance, innovation and details. My strategy to music is similar, I’m obsessed with the details and end. Stone Island is a staple for many and it’s wearers don’t need to shout out about it, if you recognize you already know. Identical as the people who like Elliott Power… if you already know you understand.
We’ve seen you started to work across other music and trend-primarily based projects including The Salvages and modelling for Goodhood. Have you ever all the time had an interest in merging the 2, and in that case where do you think this stems from
No trendy musician can solely exist off simply music alone maybe with the exception of Adele or Taylor Swift. You must be multifaceted now and enterprise down different avenues. I’m from a visual background and have always been all in favour of clothing. To be sincere I’m in all probability losing my time with music, I should most likely attempt to get an artwork director job at Saatchi & Saatchi or one thing. I believe I first became concerned with clothes by the early road put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high trend and womenswear got here by my girlfriend. I like going between worlds and can proceed to take action.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless high quality to me and it additionally holds significance as a result of as an organization it understands that as a way to know where you’re going, you need to know the place you’re from. They obtain this by digging from a wealthy archive and playing by their own guidelines, these are issues that I additionally try to apply to my own tasks.