Nike & Stone Island: 12 months Of The Windrunner
It’s not usually that you see two technical heavyweights, equivalent to Nike and Stone Island, combining forces. More often than not, it’s a smaller area of interest brand collaborating with a more well-known brand that is an professional in its area of apparel or footwear. Nike and Stone Island are equally famed for technical and progressive designs, so in the case of the collaborative Windrunner, both manufacturers carry that knowledge and experience to the table. The result is an even more elevated product: a traditional silhouette reconstructed with the very best specifics in trendy-day know-how. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s culture thrives on collaboration.”
Nike is looking 2016 is the ‘Year of the Windrunner’, marking a celebration of its most revered piece of apparel thus far; the Windrunner is a jacket that has felt the contact of gold medals and damaged records alike. Because it was first manufactured and designed in the late 1970s, the Windrunner has stood the take a look at of time and has remained largely unchanged until now, with the help of Bologna-primarily based Stone Island. Right here, we speak to Serino about the inspiration behind what’s, arguably, Nike’s most technologically advanced piece of athletics apparel created up to now.
What brought about this collaboration
A successful collaboration should assist both parties obtain something they might not have been capable of on their own. We partnered with Stone Island for precisely this motive. We saw a possibility to mix our sport style design with Stone Island’s craft, technical materials improvement and dyeing experience. The result is a jacket that’s instantly recognisable as both Nike and Stone Island — it’s one that we imagine will resonate fairly nicely stone island a torino with fans of either model.
What does the traditional Windrunner jacket imply to Nike
The Nike Windrunner is arguably our most important apparel icon. In fact, it was part of our first apparel line greater than two a long time ago, so there’s an element of nostalgia there. However maybe more vital is the fact that the silhouette appears to transcend sport and style trends.
It’s been in the road off and on since its debut within the early 1980s and, in that point, it’s proven to be a worthy canvas for collaboration and materials innovation. The latest examples are the Stone Island and sacai interpretations, but the Windrunner has additionally employed a few of our main material improvements over the years, resembling Nike Tech Fleece and Nike Aeroloft. It has additionally appeared on the medal stand in the last two summer time Olympic Video games.
What do you admire about Stone Island
The collaboration has been fairly seamless, partly because we share a number of product values with Stone Island. I think crucial ones are our mutual obsession with performance and delivering shopper benefits. We are both dedicated to creating apparel that performs at the best level. Of course, it’s no secret that Stone Island is an trade chief in terms of creating technical materials and dyeing. The way in which it achieves such sensible colours by way of garment dyeing on its unique fabrics is kind of exceptional. So we have been wanting to tap into that expertise, as the corporate has 30-plus years of knowhow on this area.
Did you think about creating a brand new silhouette as effectively reworking the Windrunner
We’re calling 2016 the ‘Year of the Windrunner’ to honour the rich heritage of our apparel icon. We’re also honouring track and discipline throughout what can be an necessary 12 months for the sport, as the primary iteration of the Windrunner was created to keep runners protected in wet climates. So presently, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, whereas every partnership has resulted in a singular interpretation of the jacket, both have served to advance its legacy.
Nike goals to actually push the boundaries of technical sports activities apparel. How far do you see that going and what can we expect from Nike this yr
I can’t speak to anything specifically that’s coming this yr. However I can let you know that we will proceed to push the boundaries of what’s doable. We will focus on our most iconic sport fashion silhouettes and create newer and higher variations for today’s demanding consumer.
NikeLab was created for us to add dimension to our brand and we intend on repeatedly pursuing innovation via collaborations and debuting these products in distinct environments.
In any case, when we innovate, we don’t suppose about limits. Nike’s culture thrives on collaboration — not solely with external partners corresponding to Stone Island, but additionally amongst our own neighborhood of greater than 650 designers.