The place To search out The UK’s Finest Vintage Stone Island
Stone Island is within the midst of a renaissance. With a Drake endorsement and its adoption by the streetwear scene en masse delivering the Italian model to a whole new viewers. Earlier than this, though, Stone Island was extra sometimes identified for its association with particular subcultures — particularly the ‘Casuals’ and the ‘Paninaro’ movement in Italy. For a couple of era the clothes made by brands like Stone Island and C.P. Company, Massimo Osti‘s different most famous endeavor, hold a particular cultural significance — an emotion notably robust with vintage pieces that throwback to Stone Island’s heyday, and a time when young folks all over Europe bonded over soccer and Italian jackets.
Since its founding, London’s Too Hot Limited has become identified because the UK’s primary stockist of vintage and retro Stone Island, stocking a wide range of iconic items from the brand alongside one-off basic from the likes of C.P. Company, Armani and Moncler that it describes as “iconic cultural artifacts.” Now, Too Hot Limited has announced a pop-up at Harvey Nichols in London, placing some of its finest ’80s vintage items in a bricks and mortar location for the first time. We caught up with Too Hot’s founder, Ollie Evans, to talk concerning the pop-up, how he bought into Stone Island, and why he loves the brand a lot.
Why did you determine to begin Too Hot Limited
I started Too Sizzling whilst working as a music video director. Throughout my downtime between jobs I might purchase and sell vintage Stone Island jackets and very quickly became hooked on it. Quite soon I started to show down video jobs, transformed my entrance room into a makeshift photo studio and launched the Too Sizzling web site.
What is it about Stone Island and C.P. Firm that you want a lot
It’s all the time about design and cultural significance; I’m fascinated by the appropriation of designer clothing by subcultures. My dad was an authentic mod within the ’60s and he always instilled in me the importance clothes and style. All the brands I supply for Too Scorching have very robust visions behind them and at their core are very idiosyncratic personalities who brought them to life. For example Massimo Osti who brought us Stone Island and C.P. Firm. He went to the furthest lengths to produce clothes that pushed the boundaries of garment technology basing a whole lot of his analysis on army wear that was designed purely for function with no expense spared. His work is like art, it’s so modern and uncompromised. Its enchantment could be very particular.
What do you search for in a piece you need to sell
With this assortment we’re launching in Harvey Nichols every part is in reference to the Italian youth culture of the ’80s Paninaro, their look was a daring and vivid mixture of traditional ’50s American teen cool and the most recent European designer sportswear. The Paninari have been the first subculture that adopted Stone Island as a model inflicting it to have nice success right from the start. Their style is very relevant at the moment so it appeared right to honor this movement and the roots of European streetwear. We’ve worked lengthy and hard to supply essentially the most authentic, unique and sought-after pieces from that period, we’ve obtained a large amount of unique Osti designed Stone Island and C.P. items alongside Moncler, Iceberg, Best Company, Armani and plenty of more. It’s a selection you won’t be ready to choose up anyplace else on the planet.
How do you source your stock
Top secret locations across the globe.
How did your Harvey Nichols pop-up come about
The Harvey Nichols pop-up came out of an unexpected Instagram DM simply before Xmas last 12 months. Benn McGregor, their senior menswear purchaser obtained in touch on his private account and asked if we wished to do an in-store pop-up with them. It appeared like an unimaginable alternative and one I couldn’t turn down. Harvey Nichols has at all times had a firm place in my heart from trips there as a child rising up, it was the place to go within the ’90s so it was a huge privilege to be requested to take our model in.
You’re launching a zine to go alongside the pop-up, what’s the thought behind that
The zine we’re launching we’ve put along with our good friends at Regulation Magazine who produce essentially the most lovely publication within the UK, it’s a vital learn. When we first spoke about collaborating on this they instructed we go to Italy to place a shoot together for a zine. It seemed the logical step to take all the clothes back to the mother land and create something actually visually thrilling. We selected Sorrento because it’s the gateway to the Amalfi Coast and has a traditional luxurious feel that I assumed would actually go well with the aesthetic. We’ve put together a excessive-end collection of very sought-after items and needed the shoot to reflect that. The zine itself is in reference to Paninaro journal and Wild Boys which had been two comic/zines that documented the culture and included some incredible street type pictures of children in ’80s Italy wearing all these wonderful clothes.
Why do brands like Stone Island and C.P. Company have a particular significance
I feel the enchantment of brands like Stone Island and C.P. Company comes all the way down to their authenticity. Each operate on the principles on which they have been based by Massimo Osti; they both look for constant innovation and haven’t relied on heritage. Their attraction could be very real, they transcend vogue as they are continuously seeking to push the boundaries of what is feasible moderately than working from developments. That robust design component really resonates with folks and especially guys. When you’ll be able to say your jacket adjustments coloration in heat or is reflective or made out of steel it gives you a sense that what your sporting has been actually considered. It’s those aspects that have appealed to very particular subcultures and markets through the years whether or not that be casual, grime, streetwear or any of the others which have adopted them.
What do you think of Stone Island’s new popularity
I feel it’s nice that Stone Island is so popular again, it went by a patch where it was very area of interest for numerous years so it’s nice to see it back in favor again. I think it’s interesting that despite the fact that it now has a new audience, there are robust similarities with those who have at all times purchased it. It seems to enchantment for the same reasons that it at all times had and its audience is still made up of people who find themselves within the find out about what they are wearing. It’s extremely popular however not utterly mainstream, it attracts a clientele who seek it out.
What was the first Stone Island piece you ever purchased
When I was a scholar short stone island I used to work in a store known as Zee & Co in Bow, East London. It was there that I first grew to become taken with Stone Island as a model, I all the time felt the standard and a spotlight to element was manner above anything we used to stock and we stocked some unbelievable stuff but it surely was Stone Island I actually lusted after there. Even with a discount I couldn’t afford to purchase the jackets that I wished back then. Years later the craving hadn’t worn off so I purchased a vintage piece from the era I used to work at Zee about five years ago. It’s snowballed from there.
What’s your favourite ever piece of Stone Island
That’s a really troublesome one to say as there is some stuff out there I’ve not got my fingers on yet that I’d actually love, but out of what I personal it’s a 1983 Tela Stella jacket; I bought it really early on in doing Too Hot and it’s develop into a mascot of the company that hangs on the wall short stone island of our studio. It’s from Stone Island’s second ever season made from the fabric that founded the model, Tela Stella which relies on a military truck tarpaulin that is dyed totally different shades on both sides. Massimo Osti thought it was too rugged for C.P. Firm, his authentic brand, so developed Stone Island to utilize it. This specific jacket additionally features the iconic Stone Island compass patch is on the body relatively than the sleeve. It’s a real rarity from the very beginning of the brand and something I hold expensive to my heart.
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