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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate occasion noticed select followers brave the minus six chills of the Glaswegian winter to rejoice the UK’s digital music scene in warehouse artwork space SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances parka stone island uomo by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all performed excessive energy units to a packed out viewers, as well as being broadcast live through NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Power to speak about his reside performance, his ties to the brand and why it’s necessary to host events like this throughout the UK.
How did the chance to perform at Stone Island Presents arise
The opportunity to carry out at Stone Island Presents happened after parka stone island uomo Nick Griffiths and Heidi Fearon of inventive studio &SON noticed me play dwell proper at the start of the year. They thought that I’d be a good fit for Stone Island.
We’ve observed you appear to be just a little elusive in relation to on-line social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m just not good at the whole celebrity factor. I’m not anti-movie star, I simply don’t have the time between music and my different two jobs to spend all day on social media. Also there’s an entire world outdoors of the internet. It’s necessary to take on-line relationships into actuality. This numbers game that a lot of people appear to be taking part in isn’t real and it often doesn’t correlate with sales/push of product (music, fashion and so on).
Do you assume being given this opportunity will enable you to to realize actual life exposure by way of live shows
Since March 2016 I’ve had no label, no supervisor, no publisher, no press person and no reside agent. So dwell shows are pretty thin on the bottom for me, I’ve performed dwell eight instances ever. Six of these eight in 2016, 4 of the eight exterior of the nation. I’ve been paid for every single show. There are artists which can be in major deals which have performed each major festival during the last two years and not been paid as soon as. I’m not anti-main label, but at the same time no company has/will ever exploit me. The purpose is ‘to know your worth’ and if your product is good it’ll stand up and people will ultimately come round, so yes the few live bits I’ve done help. The less is more approach appears to be working a little bit bit for me. I’m bored with listening to “but it will be nice exposure” every time any old free-no funds alternative is thrown at me, except it’s for a great trigger. You don’t get up and go to work at no cost, so why should I
The first event was held in your hometown of London final 12 months. Do you assume it’s important for brands reminiscent of Stone Island to maneuver away from the capital and expose different cities around the UK to home grown expertise
It’s so necessary for manufacturers and companies to look further afield than just London. Manchester, Bristol, Liverpool are only a few of many cities within the U.K. That have such a rich music historical past and vibrant music scenes that Stone Island can tap into.
How do you suppose your music relates to the model and its wearers
Stone Island is about performance, innovation and details. My method to music is similar, I’m obsessive about the details and finish. Stone Island is a staple for a lot of and it’s wearers don’t have to shout out about it, if you recognize you already know. Similar because the individuals who like Elliott Power… if you know you recognize.
We’ve seen you started to work throughout other music and fashion-primarily based tasks including The Salvages and modelling for Goodhood. Have you ever at all times had an interest in merging the two, and in that case the place do you think this stems from
No modern musician can solely exist off simply music alone maybe with the exception of Adele or Taylor Swift. You must be multifaceted now and venture down other avenues. I’m from a visible background and have always been all in favour of clothing. To be sincere I’m probably losing my time with music, I should in all probability try to get an artwork director job at Saatchi & Saatchi or one thing. I think I first became fascinated about clothes through the early street put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high trend and womenswear got here through my girlfriend. I like going between worlds and will continue to do so.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless high quality to me and it also holds significance because as an organization it understands that to be able to know the place you are going, it’s a must to know the place you’re from. They obtain this by digging from a wealthy archive and playing by their own guidelines, these are things that I also strive to use to my own projects.