Angelo Baque On The new Supreme Retailer In Brooklyn
Assume Supreme, and you assume lengthy strains and teenage boys with cooler-than-thou demeanors. Stone Island Not so on the opening of Supreme’s first store in Brooklyn last night. As a substitute, there was nearly no crowd, just an intimate gathering of buddies and family of the 23-12 months-old tremendous model. Maybe the calmness was a result of the truth that not a single merchandise within the huge store was for sale. That chaos begins immediately, when Supreme drops a complete new slate of products. Brooklynites, get ready for the traces.
As for the area, it’s plastered with images on its storefront wall and decorated with the sparse, contemporary-yet-industrial navy stone island coat decor found navy stone island coat in the opposite stores of the skatewear behemoth. Unlike its Manhattan counterpart on Lafayette Avenue, the South Williamsburg locale is sprawling. “You know, we’re not underneath the assumption that everybody in New York City knows who Supreme is and what Supreme is about. We’re hoping that we definitely broaden the spectrum by opening up a new location in Brooklyn,” mentioned former Supreme brand director and present creative guide to the label Angelo Baque. “We wished something that was shut enough to town that wouldn’t be inconvenient for our buyers coming from Manhattan.”
If today’s drop of Stone Island apparel—“I’m a very huge fan of Stone Island,” Baque admits—and a Supreme-branded lockbox isn’t sufficient to lure Manhattan sorts to Williamsburg, Supreme’s indoor skate bowl might. The function, which Baque says is proscribed to associates and family use, is exclusive to the Brooklyn and Los Angeles locations. “Because of the scale of the Manhattan store, we can’t actually cater to that skate-core child that we want to just to return and grasp out. For us, one in all the principle objectives in getting a bigger space is that we do embrace a skate factor, as a result of at the top of the day, we’re nonetheless a skateboarding brand,” stated Baque. Nonetheless, a skate brand with a hefty insurance coverage bill, we’d imagine. At that query, he just laughed and shrugged. No matter, Mark Gonzales and the opposite professionals within the bowl last night time seemed prepared to take the risk.