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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event saw choose fans brave the minus six chills of the Glaswegian winter to celebrate the UK’s electronic music scene in warehouse art area SWG3.
Kitted out with a thumping soundsystem and alluring visible projections, the curated event featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all carried out high power sets to a packed out viewers, as well as being broadcast live via NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Energy to talk about his live efficiency, his ties to the brand and why it’s important to host events like this all through the UK.
How did the opportunity to carry out at Stone Island Presents arise
The chance to carry out at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of creative studio &SON saw me play reside proper firstly of the Stone Island Sale year. They thought that I’d be a good match for Stone Island.
We’ve noticed you appear to be slightly elusive when it comes to online social media. green stone island jumper Is there any reasoning behind this
I’m not deliberately elusive on social media, I’m just not good at the entire celebrity thing. I’m not anti-movie star, I simply don’t have the time between music and my other two jobs to spend all day on social media. Also there is a complete world exterior of the internet. It’s vital to take on-line relationships into actuality. This numbers game that lots of people appear to be playing isn’t real and it usually doesn’t correlate with gross sales/push of product (music, trend and so forth).
Do you suppose being given this alternative will enable you to to achieve real life publicity through dwell reveals
Since March 2016 I’ve had no label, no supervisor, no publisher, no press person and no dwell agent. So dwell shows are pretty thin on the bottom for me, I’ve performed dwell eight times ever. Six of these eight in 2016, 4 of the eight exterior of the country. I’ve been paid for each single present. There are artists which are in main offers that have performed every major festival during the last two years and never been paid as soon as. I’m not anti-main label, but at the identical time no company has/will ever exploit me. The point is ‘to know your worth’ and if your product is nice it would stand up and other people will finally come round, so yes the few live bits I’ve performed assist. The much less is more strategy seems to be working a bit of bit for me. I’m bored with hearing “but will probably be great exposure” every time any outdated free-no price range alternative is thrown at me, except it’s for a very good trigger. You don’t get up and go to work without cost, so why ought to I
The primary occasion was held in your hometown of London last year. Do you suppose it’s vital for manufacturers comparable to Stone Island to maneuver away from the capital and expose other cities across the UK to dwelling grown expertise
It’s so necessary for manufacturers and corporations to look additional afield than just London. Manchester, Bristol, Liverpool are just a few of many cities within the U.Ok. Which have such a wealthy music history and vibrant music scenes that Stone Island can faucet into.
How do you suppose your music pertains to the model and its wearers
Stone Island is about efficiency, innovation and details. My approach to music is similar, I’m obsessed with the main points and end. Stone Island is a staple for a lot of and it’s wearers don’t must shout out about it, if you recognize you understand. Same because the people who like Elliott Power… if you recognize you already know.
We’ve observed you began to work across different music and fashion-primarily based tasks together with The Salvages and modelling for Goodhood. Have you ever all green stone island jumper the time had an curiosity in merging the 2, and in that case the place do you suppose this stems from
No fashionable musician can solely exist off just music alone maybe with the exception of Adele or Taylor Swift. It’s a must to be multifaceted now and enterprise down different avenues. I’m from a visible background and have at all times been involved in clothes. To be trustworthy I’m in all probability losing my time with music, I ought to probably try and get an art director job at Saatchi & Saatchi or one thing. I believe I first grew to become concerned with clothes by the early avenue put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive fashion and womenswear came by way of my girlfriend. I like going between worlds and can proceed to do so.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless high quality to me and it additionally holds significance as a result of as a company it understands that in order to know the place you’re going, you must know where you’re from. They obtain this by digging from a wealthy archive and taking part in by their very own guidelines, these are issues that I also attempt to apply to my very own projects.