As you might have gathered from his speech to Rihanna at the 2016 Video Music Awards, Drake isn’t essentially the most refined of males when it comes to confessing his love. And this isn’t simply with regards to the ladies in our present Greatest-Dressed Man on the planet’s life, it’s also true of the manufacturers he digs. Right now the rapper’s fanboying exhausting over Stone Island, a label he’s worn consistently on stage during his Boy Meets World tour dates here in the UK.

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After all, the collab won’t come as a shock to diehard Drake followers because the label has been a staple of the singer’s wardrobe during previous visits to the capital. Attending Wimbledon last 12 months he put his personal spin on the standard tennis uniform, sporting an all-white ensemble, complete with Stone Island sweatshirt, as nicely one of many model’s zip-ups.

By Carlotta Constant

And it’s not just in this nation that he’s been a one-man PR machine for the label. He is continuously appeared courtside at NBA video games within the US wearing Stone Island.

Drake’s out right here sporting Stone Island and quoting our british slang 😂

In fact, anybody who follows the man on Instagram will know just how deep this love goes – almsot each other post not too long ago has been associated to the model, whether or not that be a shot of him repping Stone Island on stage or carrying his custom gold and diamond Stone Island brand chain (by Ben Baller, and worth an estimated $a hundred,000).

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UK City Benny dropped off a basic @benballer @teo_rivetti @tiarivetti

A put up shared by champagnepapi (@champagnepapi) on Feb eleven, 2017 at 11:48am PST

Cotton Shorts In BlueNonetheless, maybe an important put up he’s completed is the one with him posing with Stone Island’s proprietor Backpack Carlo Rivetti. While Drizzy might have been channelling traditional homegrown street fashion throughout his time in the UK (the brand has long been associated with British avenue tradition, from Britpop to football), the fact that he is met the man who has final sway over what the model makes implies that he may finally get to make his mark on the brand he loves with a physical launch of his tour merch. And is not that every fanboy’s dream?

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